Endsight Blog

Cybersecurity Solutions for Small Businesses: Take Practical Steps

Written by Abby Barzee | January 26, 2023
Cybersecurity solutions for small businesses are no longer optional. Hackers know that small businesses often lack the resources of larger corporations, which makes them appealing and easier targets. Research shows that more than 40 percent of cyberattacks are directed at small businesses. The outcome can be catastrophic: lost data, stolen funds, downtime, reputational harm, or even the closure of the business.
The good news is that protecting your company does not require a huge budget or an in-house IT team. With the right cybersecurity solutions in place, small businesses can lower their risk significantly and recover quickly if something goes wrong.
This guide explains why small businesses are prime targets, the everyday risks they face, and the practical cybersecurity solutions you can implement today to protect your people, data, and reputation.

Why Cybersecurity Solutions for Small Businesses Matter

Running a small business already comes with a long list of challenges: managing cash flow, supporting customers, hiring employees, and competing with larger organizations. Cybersecurity often feels like something only big corporations need to worry about. Unfortunately, cybercriminals take advantage of that assumption.
Here are three key reasons attackers target small businesses:
  • Limited defenses - Many small businesses rely on outdated systems, weak passwords, or lack IT expertise. This makes them an easier entry point than well-protected enterprises.
  • Valuable data - Even small companies hold sensitive information such as credit card numbers, customer contact details, financial records, and employee files. Criminals can sell this data quickly or use it for fraud. See the FTC’s small business cybersecurity guide for examples.
  • Gateway to larger targets - If your small business provides services to larger organizations, attackers may use you as a stepping stone to reach them.
By understanding the motivation behind attacks, it becomes clear why small businesses need strong yet practical cybersecurity solutions.

Common Cybersecurity Risks Facing Small Businesses

Cybercriminals succeed by exploiting everyday mistakes and overlooked vulnerabilities rather than sophisticated techniques. These are the most common risks small businesses face and how to address them.

1. Phishing Emails and Social Engineering

Phishing is the single most common threat. Hackers craft emails or text messages that look legitimate, then trick employees into clicking a malicious link or entering their login details.
Example: An employee receives an email that looks like it is from the company’s bank. The email asks them to confirm their account by clicking a link. Once they type in their password, the attacker has access to the account.
Solutions:
  • Provide staff training on how to recognize suspicious emails. See Endsight’s IT security training programs for guidance.
  • Use spam and phishing filters to reduce the number of malicious emails that reach inboxes.
  • Enable Multi Factor Authentication (MFA) so stolen passwords alone do not grant access.

2. Lost or Stolen Devices

Smartphones, tablets, and laptops hold enormous amounts of company data. When one is stolen or misplaced, the risk extends far beyond the hardware replacement cost.
Solutions:
  • Require strong passcodes or biometric logins such as fingerprint or facial recognition.
  • Enable encryption so data cannot be accessed if the device is stolen (Microsoft BitLocker overview).
  • Configure remote wipe capability to erase data if a device is lost.

3. Outdated Software and Systems

Cybercriminals actively scan for unpatched or outdated systems. Old software often has known vulnerabilities that attackers can exploit within minutes.
Solutions:
  • Turn on automatic updates for operating systems, web browsers, and applications.
  • Maintain an inventory of all software in use and check it monthly for updates.
  • Replace unsupported software even if it still functions, because it no longer receives security patches.

4. Weak or Reused Passwords

Passwords like “123456” or “business2022” remain surprisingly common. Reusing the same password across accounts increases the damage when one is compromised.
Solutions:
  • Require unique, complex passwords for each account. The National Institute of Standards and Technology (NIST) recommends long passphrases over simple words.
  • Use a password manager to generate and store them securely.
  • Combine strong passwords with MFA for maximum protection.

5. No Incident Response Plan

Even with protections in place, incidents will happen. Without a response plan, panic and confusion can cause delays and costly mistakes.
Solutions:
  • Draft an incident response plan that defines:
    • Who leads the response
    • Who contacts customers, vendors, or regulators
    • Steps for isolating, investigating, and recovering
  • Review and update this plan at least once per year. You can learn more from Endsight’s managed security services.

Core Cybersecurity Solutions Every Small Business Needs

Here are the most impactful cybersecurity solutions for small businesses today.

Multi Factor Authentication (MFA)

MFA requires more than just a password. It adds a second step, such as entering a code sent to a phone or generated by an app. This simple solution stops most account takeover attempts.
Where to enable MFA:
  • Email accounts
  • Banking and payroll systems
  • Cloud storage and file sharing platforms
  • Customer relationship management tools
Learn how Endsight helps businesses deploy MFA effectively through cybersecurity consulting.

Cloud Backups

Ransomware is a growing threat that locks businesses out of their own files. Cloud backups let you restore your data without paying criminals.
Best practices:
  • Use a reputable provider with strong security standards
  • Automate backups so they occur daily or hourly
  • Test backup restores quarterly to confirm data can be recovered
See the Cybersecurity and Infrastructure Security Agency (CISA) ransomware guide for federal recommendations.

Endpoint Protection

Modern endpoint protection does more than traditional antivirus. It detects suspicious activity, isolates infections, and alerts administrators.
Look for solutions that:
  • Cover all desktops, laptops, and mobile devices
  • Provide centralized monitoring across the company
  • Update automatically to respond to new threats

Firewalls and Secure Wi Fi

Your network is the backbone of your business operations. Without safeguards, attackers can slip in unnoticed.
Key protections:
  • Invest in business grade firewalls rather than home routers
  • Change default router passwords immediately
  • Use WPA3 or WPA2 Wi Fi encryption
  • Set up a separate guest Wi Fi network for visitors

Clear Roles During a Breach

People play a critical role in responding to cyber incidents. Assigning responsibilities ahead of time avoids confusion.
Example roles:
  • The owner or manager communicates externally with customers or partners
  • An IT provider or designated tech lead isolates and secures systems
  • The finance lead monitors for fraudulent activity and contacts banks
  • HR or communications leads keep employees informed and provide guidance

Everyday Scenarios and Practical Responses

These examples show how cybersecurity solutions for small businesses work in practice.
  • Scenario 1. An employee clicks a phishing link: Reset the password immediately, check for unauthorized logins, and retrain the team.
  • Scenario 2. A laptop is stolen: Remotely wipe the device, disable linked accounts, file a police report, and notify your insurer.
  • Scenario 3. Ransomware locks files: Disconnect infected systems, contact your IT provider, and restore from cloud backups.
  • Scenario 4. The company website is compromised: Take the site offline, reset administrative passwords, apply patches, and communicate with customers transparently.

Affordable Cybersecurity Solutions for Small Businesses

Cybersecurity does not have to drain your budget. Many of the most impactful steps are free or low cost.
  • MFA is free on most platforms
  • Automatic updates are free
  • Password managers have free tiers and premium plans under five dollars per user per month
  • Cloud backups often cost less than ten dollars per user per month
  • Endpoint protection typically costs less than a meal per employee each month
  • Writing an incident response plan costs nothing but your time

Building a Culture of Cybersecurity

Technology is only part of the solution. Employees must also be engaged in protecting the business. A culture of cybersecurity helps prevent mistakes and encourages staff to take threats seriously.
How to build that culture:
  • Include security reminders in team meetings
  • Recognize employees who report suspicious activity
  • Share real examples of scams to make risks relatable (FBI Internet Crime Report)
  • Provide short, practical training sessions instead of long seminars

Cybersecurity Insurance as a Safety Net

Even the best protections cannot eliminate every risk. Cybersecurity insurance can provide financial support after an attack by covering recovery costs, legal fees, and in some cases ransom payments.
Keep in mind that insurers often require proof of basic protections such as MFA, backups, and written policies before issuing coverage. Use those requirements as a roadmap to improve your defenses.

Putting It All Together

Cybersecurity solutions for small businesses do not need to be complex or intimidating. By protecting against phishing, lost devices, outdated software, and weak passwords, and by adopting tools like MFA, cloud backups, and clear response roles, you can significantly reduce your vulnerability.
You do not need to fix everything at once. Start with the basics, create habits, and review your plan regularly. Think of cybersecurity as ongoing maintenance, like bookkeeping or customer service.

Action Steps for Small Business Owners

Here are five actions you can take today to get started:
  • Turn on MFA for email, banking, and cloud accounts
  • Set up automatic cloud backups for critical files
  • Write a one page incident response plan
  • Talk to your team about phishing and how to spot it
  • Review and update all software

Learn More

Want to know which cybersecurity solutions for small businesses will protect your company best? Join our Security Office Hours where Endsight’s Virtual Chief Information Security Officer answers your questions and provides practical advice tailored to small business needs.